According to a report from Automotive News Europe, Roewe will enter the European market quite sooner than expected thanks to the help of SsangYong, which like Roewe, is a subsidiary of SAIC. Starting in 2008, Roewe will introduce its first model in Not exactly the turnout most industry observers were expecting when SAIC bought the design rights for the Rover 75 & 25 from MG Rover before the latter collapsed in 2005. Albeit SAIC’s "SsangYong dribble" seems like a smart move now, helping them fastforward their European penetration, I believe it would have been wiser to wait a couple of years until they created a SAIC network.
