Geneva Show organizers have released the poster for the 2008 auto salon which will take place in Here’s how the Polyconsult agency that designed the poster describes the thinking behind their creation: “At the next Motor Show, the car will be the focus of international interest on two fronts. On the one hand, people will be looking at the fascinating and inexhaustible variety of new creations and, on the other, they will be turning a critical regard on the proposed responses to the environmental challenges. The poster subject for the 2008 Show symbolises this dynamic interface between emotional response and environmental responsibility, which will form the spotlight in which the future of the motor car will be presented.”
