To underscore the flexibility of the personalization options available for the 612 Scaglietti, Ferrari exhibited at
Geneva: Ferrari’s One-to-One Personalization Program
At the Geneva Motor Show, Ferrari launched its new “One-to-One Personalisation Program” that allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program was inaugurated in Geneva with the 612 Scaglietti. Ferrari recreated a compact version of the real atelier (due to be officially opened in Maranello in the near future) on the company’s stand.