General Motor’s Asia Pacific executive director James Reymond told reporters in Seoul today that the American carmaker may add the Chevrolet brand in its South Korean portfolio. “Sales of imported vehicles are gradually growing, so it's natural for us to see an opportunity to increase our sales here,'' said Reymond. In South Korea and apart from its domestic Daewoo brand, GM currently sells Cadillacs and Saabs. The reason why GM is thinking of adding mid-size Chevy’s in its range, is because sales of imported cars surged at seven times the pace of the overall market last year. Plus, there’s a huge growth potential as Hyundai and its affiliate Kia Motors Corp still hold an amazing 75% of the total South Korean car market.
Via: Bloomberg