In the first half, retail sales for the company's SUVs declined 40% versus a year ago and retail sales for trucks and vans declined 31%. The once almighty F-Series saw its June sales plunge 40.5% compared to June 2007 (38,789 vs 65,156). During the first half of the year, the F-Series’ sales were down 22.7 % compared to last year (274,713 vs 355,438).
Even worse, sales of the Expedition were down 59.8%, while sales of the Explorer dropped 52.0% in June! On the bright side, Ford's new Focus retail sales increased 53% versus a year ago.