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In an attempt to gear up interest for the forthcoming Fiesta, Ford has created a new viral campaign for its new subcompact hatch dubbed “Fiesta Love Factory”. The campaign that began today with the colorful transformation of Ford’s factory in Cologne (see here) continues with a series of videos illustrating the theme "Ford Fiesta created with love”. In our opinion, we’d have preferred to see this campaign on the new Ka, as the whole concept is a bit too playful and feminine for a dynamic model like the 2009 Fiesta. -Videos after the jump
