BMW Individual's marketing guys were clever enough to drum up this little diddy. It's a brief run-through of one Individual customer's - Mark Carson, a Hawaiian native - experience creating his own unique M6.
Barring the cheesy voice-over done by someone who reminds me of George Takei (is that you, George?), the story and process of integrating Koa wood into BMW's big, Individualized GT is actually pretty interesting.
From interior and exterior personalization to the fact that they need "weeks of testing" to make sure using Koa was even possible, it's four minutes that are most likely worth your time.
- By Phil Alex
