Legoland and Hyundai in Germany have announced a new partnership that will see the Korean automaker providing the theme park with a total of 25 vehicles ranging from the small i10 city car to the new iX35 SUV for service and shuttle rides.
The two-year long sponsorship deal also includes the branding of the toy cars used by Legoland's driving school for children aged 3 to 7.
"LEGOLAND Germany Hyundai offers a fantastic experience to place the brand products in a family environment," said Sevilay Gokkaya, Head of Marketing & PR at the Hyundai Motor Germany GmbH.
