Being one of the most important launches of the year for the Chrysler Group and the first to come during the newly-formed alliance with Fiat SpA, the Detroit automaker is working hard to spread the word about the all-new 2011 Jeep Grand Cherokee as well as the change of philosophy in the company.
The first TV spot for Jeep's flagship model is centered around the tagline "The things we make, make us" and according to the Detroit firm, it's supposed to represent the return of American craftsmanship and quality that goes into each new vehicle of the brand.
"The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand's commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed," said Mike Manley, President and CEO of the Jeep Brand.
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