Alfa Romeo Shows Concept Designer Bags Inspired by MiTo

In what could be seen by many as further proof that Alfa Romeo is steadily losing sight of its core values (whatever is left of them, that is...), the firm's UK division unveiled two concept designer bags for its MiTo subcompact as part of the company’s centenary year celebrations and to help support young British fashion talent. We might be wrong, but we think it would have been more appropriate for the Italian firm to show its support to young British car designers...

In any case, for the creation of the bags, Alfa Romeo UK held a special competition for students from the MA Fashion course at Central Saint Martins College, London. A total of 15 graduates submitted sketches inspired by the MiTo for initial consideration, but only two made the cut.

"After being critiqued and judged by some of the leading faces in British fashion, the bags created by CSM students William Hendry and Tamara Elliot were chosen for the limited run," said Alfa Romeo UK in a statement.

According to the Italian firm, the two bags are prototype designs for Alfa Romeo UK, which is now looking to produce a limited range of both in the near future.

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http://carscoopcar.blogspot.com/2011/01/alfa-romeo-shows-concept-designer-bags_05.html?m=0

Fiat Takes TV Show to Court for Defamatory Statements on Alfa Romeo MiTo

The Fiat Group has decided to take legal actions against the producers of the AnnoZero television show, which is hosted on the Italian state owned public service broadcaster, RAI, for statements made on an episode that aired on December 2.

The company alleges that the show's hosts made comments that were "highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison."

Always according to the Turin-based automaker, the broadcasters referred to an article from Italian car magazine Quattroruote, which compared the Alfa Romeo MiTo QV with the Citroën DS3 THP and Mini Cooper S, to state that the MiTo was "technically inferior".

Fiat claims that not only was the magazine's overall evaluation in favor of the Alfa Romeo, but the producers mislead viewers by connecting their assumptions to an earlier test with different vehicles - or so we understood from the slightly confusing press release, which you can read for yourselves below.

Since we haven't seen the TV show, we can't take sides or form an opinion on the matter, but something tells us that Fiat would have accomplished much more if it had issued a simple statement leaving the lawyers out of this.

FIAT PRESS RELEASE:

Fiat to seek damages from the producers of AnnoZero

Fiat Group Automobiles announces that it has instructed its lawyers to initiate legal action against the producers of the television show AnnoZero for statements made on air on December 2nd that were highly defamatory and damaging to the image and reputation of the company, its products and its employees and based on a fabricated comparison.

In particular, Fiat Group Automobiles takes issue with the manner in which AnnoZero portrayed the performance of three cars, one of which was an Alfa Romeo MiTo, claiming that the "test", apparently conducted in the Autumn, demonstrated the overall technical inferiority of the Alfa Romeo MiTo, on the basis of speed alone.

The broadcast sought to give the appearance that it was connected to a test actually conducted in the Spring, using different vehicles, by the monthly publication Quattroruote – the results of which were published in the magazine’s June issue.

Incredibly, what the broadcast did not state is that Quattroruote's overall evaluation of the Alfa Romeo MiTo (1,368 cc Quadrifoglio version) – based on a comparison of technical performance, safety and comfort – was higher than for both the Citroën DS3 THP (1,598 cc) and the Mini Cooper S (1,598 cc).

Fiat therefore intends, motivated also by its desire to protect the thousands of employees that contribute daily to producing safe, technologically-advanced products, to seek damages (to be donated entirely to charity) as a defense against conduct which is both unwarranted and prejudicial to the truth.

Turin, 7 December 2010

http://carscoopcar.blogspot.com/2010/12/fiat-takes-tv-show-to-court-for_07.html?m=0

Alfa Romeo at the Paris Show: New Engine Options for Giulietta and Pretty Much Nothing Else

Unless Alfa Romeo has a very big surprise up its sleeves (which we certainly hope so given that the brand is celebrating its 100th birthday this year...), the only new models capable of capturing our attention at the Milanese firm's Paris Motor Show booth will be the usual 'female fatales' standing alongside their automobiles.

According to the company's press release, "the stars" of the Alfa Romeo stand will be the brand-new 140 HP 2.0 JTDM and the 170 HP 1.4 MultiAir turbo petrol with "Alfa TCT" automatic transmission versions of the Giulietta.

When equipped with the new 140-horsepower 2.0-liter turbo diesel, the Giulietta hatchback returns an average fuel consumption of just 4.5lt/10km (equal to 52.3mpg US) with corresponding CO2 emissions of 119g/km.

The second new product for the Giulietta range is the introduction of a dry twin clutch automatic transmission (TCT) combined with the 170 HP 1.4-liter turbocharged gasoline engine. The same transmission will also be offered with Alfa's 170HP 2.0-liter turbo diesel.

The brand-new Alfa TCT, which was first shown on the Mito supermini, is combined with start/stop tech that helps reduce CO2 emissions to 121g/km on the gasoline model.

On an even far less interesting note, Alfa Romeo will also show a couple of MiTo sport hatches and the 2011MY versions of the 159 sedan and Sportwagon (unveiled back in May), including one dressed in "Rosso Competizione" livery and equipped with the new 136-horsepower variant of the 2.0-liter JTDM diesel engine (Euro 5).

http://carscoopcar.blogspot.com/2010/09/alfa-romeo-at-paris-show-new-engine.html?m=0

Alfa Romeo MiTo Turismo Sport Edition Joins UK Lineup

A new trim level has been added to the UK range of the Alfa Romeo MiTo hatch. Named the Turismo Sport, this edition is all/just about colors and extra content. On top of the standard equipment found in the MiTo Turismo, the Sport edition adds new 16-icnh alloy wheels, a roof spoiler, cruise control, Blue & Me technology, fog lights and a leather steering wheel with audio and phone controls.

The MiTo Turismo Sport is available in a choice of three colors, Solid Black (as standard), Biancospino White or the new Alfa Metallic Red, and two engines, a 1.4-liter gasoline unit with 95-horsepower and a frugal 1.3-liter JTDM diesel with 95HP that accelerates the Italian hatch from 0-62mph (100km/h) in 11.6 seconds while returning 65.7mpg UK on the combined cycle.

The MiTo Turismo Sport 1.4 16V 95bhp petrol is available in the UK from £12,895 OTR, while the diesel model is priced at £14,410.

http://carscoopcar.blogspot.com/2010/08/alfa-romeo-mito-turismo-sport-edition.html?m=0

Aussie Cops get Alfa Romeo MiTo Police Car

We won't go as far as calling it an interceptor, but Sydney's Rose Bay Police is the latest law enforcement force in Australia to get an Alfa Romeo police car. The MiTo is the most recent in a series of cars provided by the Italian automaker to police forces around Australia.

Despite Alfa's [marketing] sporty claims though, the MiTo is obviously not the best option to patrol the highways of a country that still takes pride in big V8 cars. That said, it comes to no surprise that the Rose Bay police officers will use the car for the most part to help them connect with local communities.

"Despite being marked up as a police vehicle, we don't use the MiTo for normal police work, it is used for community policing, it's a great way of building rapport in the community and certainly helps us get out our safe driving messages," said Chief Superintendent Bradley Shepherd.

"The MiTo frees up normal police cars so they can be out on the roads, not only helping to save lives but also helping to fight crime and build relationships with local businesses and community groups," Shepherd added.

http://carscoopcar.blogspot.com/2010/05/aussie-cops-get-alfa-romeo-mito-police.html?m=0

Iconic Alfa Romeo 158 F1 Racer Meets MiTo QV

Alfa Romeo appears to be on a celebration spree this year. Aside from the year-long festivities to commemorate the firm's 100th birthday, the Italian automaker is now celebrating the 60th anniversary of its historic 1-2-3 finish at the first ever F1 European Championship race, which was held at Silverstone motor racing circuit sixty years ago this week (13th May).

To celebrate, the company photographed one of the rare 158s which competed in this historic race alongside the latest Alfa to bear the motorsport inspired Cloverleaf badge, the MiTo QV sport hatch.

The company said that the image of the 158 and the MiTo will join others from owners past and present at the dedicated site "alfacentenary.co.uk" in a "visual celebration" of Alfa's 100th anniversary.

And a little bit of history on the 158. The F1 racer's name was derived from its engine -"15" for the displacement of 1.5-liters and "8" for 8-cylinders. It made its racing debut in 1937 but because of the war, it spent several years dismantled and hidden in various places including, legend has it, an Italian cheese factory.

After the war, the 158 returned to the racing track managing to secure victory in every Formula One race in which it competed during the inaugural 1950 session. All in all, the Alfa 158 and its derivative, the 159, dominated the Formula One calendar over the next few years, with 47 wins from 54 Grand Prix entered.

http://carscoopcar.blogspot.com/2010/05/iconic-alfa-romeo-158-f1-racer-meets.html?m=0

New Multijet II Turbo Diesel for Alfa Romeo MiTo

Alfa Romeo is ushering in the next generation of its diesel technology to the MiTo range in the UK with the introduction of the MultiJet II engine. Developed by Fiat Powertrain Technologies (FPT), the 1.3-liter JTDM II diesel comes with Start&Stop tech and a Diesel Particulate Filter. It develops an output of 95bhp at 4,000 rpm and 200Nm of peak torque at 1,500 rpm.

Hooked up to a five-speed manual gearbox, the new diesel unit gives the Italian hatchback a 0-62mph (100km/h) acceleration time of 11.6 seconds while returning 65.7mpg UK in the combined cycle (equal to 54.7 mpg US and 4.3 lt/100km) and emitting just 112g/km of CO2.

The 1.3-liter JTDM II is available with three trim levels - Turismo, Lusso and Veloce, with prices set at £13,995, £14,815 and £15,785 respectively.

http://carscoopcar.blogspot.com/2010/03/new-multijet-ii-turbo-diesel-for-alfa.html?m=0

Maserati Joins Forces with Alfa Romeo to Create Special Edition MiTo for Service Network

A Maserati MiTo? Well, not quite. The recent tie-up between Alfa Romeo, Maserati and Fiat's Abarth division has given birth to a special edition version of the MiTo hatch that will be used exclusively as a courtesy car for Maserati's customers in Europe in the same way that Ferrari's service network makes use of the Fiat 500 (click here for details).

All in all, the Italians are planning to produced one-hundred units of the special edition Alfa Romeo MiTo for Maserati's service network.

The cars are fitted with the most powerful engine in the MiTo range, the 1.4-liter turbo petrol that churns out 170 horsepower, and all are finished in a deep blue Maserati Blu Oceano color.

Special treats include the "Limited Edition" plaque on the air conditioning unit, and the kick plate made from specially treated aluminum, bearing the words "Alfa Romeo for Maserati".

Other features include the 18-inch wheels, a sport exterior package and Alfa's Dynamic Suspension that actively varies the set-up to reflect the road conditions and driving style.

And since Maserati's customers are accustomed to luxurious options, the 100 cars also get a series of high-end details such as Pelle Frau upholstery, automatic dual-zone climate control, leather steering wheel complete with radio and telephone controls, a radio navigator covering the whole of Europe, and a hands-free Blue&Me system including USB port and bi-xenon headlights.

http://carscoopcar.blogspot.com/2010/01/maserati-joins-forces-with-alfa-romeo.html?m=0

Alfa Romeo Announces UK Pricing for 2010 MiTo with New MultiAir Turbo Engines

Buyers in Britain will be able to order the 2010MY Alfa Romeo MiTo with new turbocharged petrol engines featuring the Fiat Group's revolutionary MultiAir technology from early January with first deliveries expected in Spring. At launch, two engine versions will become available, 1.4-liter Turbo with 135bhp that's priced from £15,165 (about USD$24,600), and the range-topping 1.4-liter Turbo Cloverleaf (Quadrifoglio) with 170bhp and a starting price of £17,895 (around USD$29,000).

The Fiat Group's new MultiAir system directly controls the air and combustion in engines cylinder by cylinder, stroke by stroke, through the intake engine valves without using the throttle.

According to the Italian carmaker, the use of this technology results in a 10% reduction of CO2 emissions and fuel consumption, and a 10% engine power increase as well as a 15% torque improvement over an engine without this system.

http://carscoopcar.blogspot.com/2010/01/alfa-romeo-announces-uk-pricing-for.html?m=0

Alfa Romeo Announces Sporty MiTo Quadrifoglio Verde with 170HP 1.4-liter Turbo Engine

We were hoping that Alfa Romeo would introduce the production version of the 240hp MiTo GTA concept at the Frankfurt show but the Italians decided to start off with something a little less spicy in the form the sporty Quadrifoglio Verde model. The "four-leaf clover" MiTo is powered by Alfa's revolutionary new 1.4-liter MultiAir turbo engine that cranks out 170HP or 15 more ponies than the turbo engine of the 1.4L TBi model.

Power is transferred to the front wheels through a newly developed "C635" six-speed gearbox.

Alfa claims a 0 to 100km/h (62mph) sprint time of a little over 7 seconds with an extra-urban cycle (that means highway) fuel consumption of just 4.8 lt/100 km (49mpg US) and CO2 emissions of 139 g/km.

To further improve handling Alfa equipped the MiTo Quadrifoglio Verde with its Dynamic Suspension system that has been co-developed with Magneti Marelli. The system comprises of four electronically controlled shock absorbers, five accelerometric sensors, a control unit and an interface for the three different settings (Normal, All Weather and Dynamic).

A sporty Alfa wouldn't be complete without the visual upgrades so the Italians fitted the Quadrifoglio Verde with 17-inch alloy wheels finished in satin titanium that is also used for the headlight and tail lamp frames as well as for the wing mirrors.

The hot hatch's interior is further enhanced by the different fabric used to upholster the seats, the dashboard and the white lighting on the instrument panel.

http://carscoopcar.blogspot.com/2009/09/alfa-romeo-announces-sporty-mito_09.html?m=0