Sergio Marchionne, CEO of Fiat Group Automobiles (he’s the poor-looking guy on the left), who received the award, said: “We have gone a long way in a short space of time, and I am proud to be able to underline that Fiat was the fastest growing car brand in Europe last year. The 500 is not a final target for the brand, but just the first stage in the ongoing development of the ‘new Fiat’. Which is why we see the 500 as not just a car, but as a ‘travelling agenda’ of what we want to achieve.”
Fiat 500 Receives “Car Of The Year 2008” Award in Berlin
The European “Car of the Year 2008” award, which was given to the Fiat 500 by a jury of 58 automotive journalists from 22 European countries, was presented this evening (28 January) at a ceremony in Berlin.