Just in case anyone had any objections that the New Beetle is squarely aimed towards the so-called "weaker sex", Volkswagen of America created a customized New Beetle Convertible in celebration of the Barbie doll's 50th Birthday. As many of you may recall, Fiat did the same thing on the other side of the Atlantic with the new 500 - see here. The Barbiedream Beetle Convertible comes fully equipped with rhinestones, sparkling pink paint and motorized vanity in trunk."We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie's landmark birthday," said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. "Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today."
