The programme is part of a global Toyota project that will also be deployed in Japan as well as in the USA from the end of 2009. The firm's main objective with this project is to objective is to investigate and further evaluate the technology and performance of Plug-in Hybrid Vehicles in real life conditions.
EDF and Toyota began European road trials of Plug-in Hybrid Prius Vehicles in France in the autumn of 2007 expanding the programme to the UK in 2008.