Even though automakers have been shifting millions of advertising dollars to the Internet, they aren't about to let go of TV any time soon. Following a series of web and print ads, GM is launching the first of several television commercials on the all-new 2011 Buick Regal.
The first TV spot for the Regal saloon is titled "Autobahn" and features the voice of Kevin Bacon. As you may have guessed by the commercial's name, GM is playing up the Regal's German roots.
"The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan's German inspired engineering and performance," said Craig Bierley, Buick advertising director. "The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle."
Priced from $26,245, the new Regal is offered with a 182HP 2.4-liter four-pot in the States. A 220HP 2.0-liter turbocharged-four will be added to the range this fall.
The Buick Regal is currently built alongside the Insignia at Opel's factory in Russelheim, Germany, but production in North American will commence in early 2011 at GM's Oshawa Car Assembly plant in Canada.
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