Mercedes-Benz Patents Designs of Smart Roadster Model

Back in 2001 at the Geneva Motor Show, Smart introduced a quirky roadster concept with no doors, no roof and no windscreen called the Crossblade. The Fortwo Cabrio-based concept eventually went into a limited series production the following year with Smart offering a total of 2,000 cars.

Fast-forward to today, and Smart appears to be readying a spiritual successor to the Crossblade as the firm's parent company Mercedes-Benz has trademarked these designs drawings of a two-seater roadster model.

Unlike the original Crossblade, which came without doors featuring instead steel safety bars at passenger shoulder height that swing upwards with the help of a gas-operated struts, the roadster model seen in these pictures gets a conventional set of doors. It also features a larger wind deflector surrounding the driver and passenger as well as Smart's trademark Tridion Safety Cell - albeit redesigned to look like separate safety bars.

Unfortunately, the patent filing does not provide any information on the vehicle other than that the designs were submitted on November 16, 2010. However, unless it's a previous study we're not aware of, we'd say the car seen here is a new concept model (maybe for Detroit in January or Geneva in March) that could preview a production vehicle as well as the styling of the next generation Smart Fortwo series.

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http://carscoopcar.blogspot.com/2010/12/mercedes-benz-patents-designs-of-smart_31.html

All-Electric Smart Fortwo Joins Hertz Fleet

Mainstream American consumers may not be willing to cough up tens of thousands of dollars to buy new electric vehicles just yet, but they may be tempted to rent one. The Hertz Corp. and Smart USA today announced a joint partnership to bring the all-electric version of the Fortwo mini to Connect by Hertz car sharing and Hertz Rent A Car locations in New York, Washington, DC, and San Francisco.

The Smart Fortwo electric drive will be available in New York City starting December 15 through Hertz's car sharing program. San Fransisco and Washington DC will follow shortly after, with more cities to be added later next year. The rental fleet of Smart EV's are part of the Hertz Global EV program that will offer a variety of 100 percent electric and plug-in hybrids, including the Chevy Volt and Mitsubishi i-MiEV, to car sharing and rental customers around the world

Smart's EV is powered by a 30 kW drive magneto-electric motor and 16.5 kWh lithium-ion battery. According to Smart, when plugged into a 220V outlet, it takes approximately three and a half hours to charge the battery from 20 to 80 percent of its capacity and less than eight hours to fully charge it. It is estimated that the Fortwo has a driving range of around 80 miles (130 km).

The Daimler-owned company plans to employ a fleet of 2011 Fortwo electric drive vehicles across the United States, targeting early adopters of electric drive technology before series production begins in 2012 and the car goes on sale through Smart USA's dealer network.

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http://carscoopcar.blogspot.com/2010/12/all-electric-smart-fortwo-joins-hertz_07.html

Car Spotting: Ferrari Fortwo makes Aston's iQ look like a Work of Art

If anything else, you can't blame Smart Fortwo owners for not having a sense of humor. Snagged on the streets of London by Carscoop reader Rob J., the Smart-tuned-into-Ferrari Fortwo comes with all the latest advancements in aerodynamic technology such as the individual, F1 style front and rear spoilers that keep the car firmly on the ground, even when people pass by and sneeze. Intrigued? Run through the jump for more tantalizing pics.

Hat tip to Rob!

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http://carscoopcar.blogspot.com/2010/12/car-spotting-ferrari-fortwo-makes-aston_07.html

How Cute: Smart Fortwo Says Hello Kitty to U.S. Buyers with Special Wraps

Hopefully, most of our readers will agree that a Smart Fortwo is a far more suitable candidate for a 'Hello Kitty' makeover than a Ferrari 360 Modena [weep here]. Furthermore, unlike the custom Modena, the Fortwo Hello Kitty is an officially licensed product as Smart's US distributor, Penske Automotive and Sanrio, the owner of the 'Hello Kitty' brand, signed an agreement to add a series of car wrap designs featuring the popular feline to the carmaker's vehicle customization program.

"This is the first time that Sanrio will offer a Hello Kitty car in the United States," said Janet Hsu, president of Sanrio Inc. "The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products."

The Smart Expressions program will offer buyers in the States a choice of three different full-body Hello Kitty designs, each with a selection of color schemes. In total, the company offers 22 full and partial wrap design and color combinations from which to choose.

According to Smart, the Hello Kitty wrapped Fortwo cars will make an appearance at many Sanrio events this fall for the brand's 50th Anniversary.

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http://carscoopcar.blogspot.com/2010/10/how-cute-smart-fortwo-says-hello-kitty.html

Smart Sales Collapsing, Brand Learns Importance of Marketing

Numbers for Smart's Lilliputian Fortwo are dismal here in the States: from 24,600 units in 2008, sales dipped to 14,600 cars in 2009 and are 60% down to date this year. Furthermore, only 8.1% of metro New York buyers would return to the brand, while San Francisco is marginally better at 19.8%. With virtually no marketing (that I can see), a transmission with quirks that have to be explained, and a $14,000 price tag, something clearly has to be done to rectify the misperceived city car brand.

Penske Automotive Group, which runs Smart USA, will try to improve the situation by putting Smart "in front of the kinds of consumers who are apt to be interested. "As an armchair marketing guru, I'd say that should have been the goal from the get-go; right now, it seems that the brand was built on hyped interest from people who probably thought it was "cute for the wife" or "green" or something even more superficial.

Oddly, Smart USA has just been taking customer orders instead of actually selling cars. To initiate some new tactics, the company has hired former Saturn general manager Jill Lajdziak.

On the agenda is more print, film, and web-based advertising. Also, Smart's Street Team will be back to promote the product, give people test drives, and do size checks. After the Street Team pushed to introduce the brand, it was benched for no apparent reason.

Until now, Smart USA appeared content with sitting back and resting on its European laurels. As we can see, that didn't work, so hop to it guys. After two years of US "sales", Smart will just now begin putting banners on car websites. Really...two years to establish internet marketing? I'm all for city cars in America, but this brand has been so mismanaged that any confidence I had in them is seriously waning. We'll see how their Fortwo electric buggy works out.

By Phil Alex

Source: MSNBC

http://carscoopcar.blogspot.com/2010/08/smart-sales-collapsing-brand-learns.html