Either way, make your life easier and take a bus next time you visit the city. Or at least that’s what Belgian bus company De Lijn is saying in its playful campaign in an attempt to persuade people to use public transport instead of cars. De Lijn’s first campaign includes a bus with an MG parked on its rooftop suggesting that they’ll let people park their cars on one of their busses if they decide to use public transportation. The second advert has to do with a fake company called “Cardive” that takes on the task of parking your car in a canal. Apart from creating a fake site, De Lijn’s “Cardive” campaign has divers walking around in cities handing out free bus tickets and maps of the bus network. -Continued below
Via: Wikinews , Source: De Lijn
