Look at Lexus’ current range: IS, GS, LS, ES, SC, RX, LX and the GX. SC apart, it’s all about family sedans and SUV’s. Now, check out the competition. With the exception of Cadillac, every serious luxury car manufacturer has a mid-sized, 4seater coupe or/and a cabriolet in their line-up: BMW 3-Series Coupe & CC, Audi A5 Coupe, Mercedes CLK Coupe & Cabriolet and Infiniti G35 Coupe. Heck, even Volvo has one, the C70.
Agreed; the upcoming IS-F can boost Lexus’ sporty image -potentially cause don’t forget what happened to Volvo’s "R" range. Why not have a back-up plan with a mid-size coupe-cabriolet? Not only will it appeal to a wider audience than the IS-F, but also it can seriously help Lexus in its European conquest. Even if you look at it from a marketing point, take out the mid-sized, 4seater coupes and soft-tops and here’s what’s left: 3-Series Convertible & C70. Moreover, from those two, only the bimmer is considered to be sporty. It’s a win-win situation if you ask us. Picture via: Nihon
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