Fiat's Split Into Two Groups Results in New Logos

In about a month's time, on the 1st of January 2011, Italy's Fiat will have completed the separation of its truck and tractor business from its car making operations. The split will result in the creation of two separate groups; Fiat SpA with a clear focus in the automobile sector, and Fiat Industrial SpA incorporating the firm's truck, commercial vehicles, agricultural and construction equipment, and related powertrain divisions.

In a brief announcement today, the Italian giant published the logos of the two newly formed groups. Fiat SpA, which will include the Fiat, Alfa Romeo and Lancia brands as well as the firm's 20% minority stake in the Chrysler Group LLC, will be identified by a logo displaying the word Fiat in tall, condensed blue lettering on a white background.

In contrast to the Fiat SpA logo, the Fiat Industrial SpA group, which will incorporate Iveco trucks and Fiat Powertrain Industrial and Marine as well as CNH Global NV (CNH), a subsidiary of Fiat Netherlands Holding N.V., gets a logo with burnt gold lettering on a blue background.

The new logos, designed by Robilant Associati, replace the Fiat Group logo adopted by the company in October 2005.

Following the demerger of the two groups, Fiat SpA and Fiat Industrial SpA will be listed separately on the Milan Stock Exchange with each company operating with their own management teams and boards of directors.